International Marketing Strategy - Hans B. Thorelli, S. Tamer Cavusgil - książka wyd. 1990

Opis

“International Marketing Strategy” is a comprehensive and insightful guide to the complex world of global marketing, written by experienced scholars Isobel Doole and Robin Lowe. The book is widely recognized as an essential resource for students, academics, and practitioners who seek to understand how businesses expand beyond domestic markets and compete effectively on an international scale.