Understanding Consumer Behavior - książka wyd. 1994

Opis

“Understanding Consumer Behavior” is a book that explores the psychological, social, and cultural factors influencing how people make purchasing decisions. It examines consumer motivations, decision-making processes, and the impact of marketing strategies on buying behavior. The book provides practical examples and research insights to help readers better understand customer needs and preferences. It is a valuable resource for students, marketers, and anyone interested in the science behind consumer choices.